Autumn/Winter 2017 saw Burberry unveil a collection that was less a mere presentation of clothing and more a cinematic experience. Instead of a singular, overarching theme, Christopher Bailey, then Chief Creative Officer, opted for a narrative approach, weaving together a series of vignettes inspired by the quintessential charm and quirky romance of British romantic comedies. The result was a collection that resonated deeply with a sense of effortless British style, celebrating the everyday encounters and blossoming relationships of Londoners, all while showcasing the enduring legacy of the Burberry brand and introducing exciting new elements.
The AW17 collection wasn't just about showcasing clothes; it was about telling stories. Bailey masterfully captured the essence of London life, its vibrant energy, and its quiet moments of connection. The campaign imagery, featuring a diverse cast of models navigating the city's streets and intimate spaces, perfectly complemented the collection's romantic narrative. This wasn't the high-fashion glamour often associated with runway shows; it was relatable, aspirational, and undeniably charming. The clothes themselves were the protagonists in these miniature love stories, each piece contributing to the overall narrative of modern romance set against the backdrop of iconic London locations.
Burberry Signatures for Men: A Modern Take on Heritage
The menswear offering in the AW17 collection was a masterful blend of Burberry's heritage and a contemporary sensibility. The iconic trench coat, a cornerstone of the brand's identity, was reimagined in a variety of fabrics and silhouettes. Classic beige remained a staple, but it was joined by richer autumnal hues like deep burgundy, forest green, and navy. The cuts ranged from the classic, impeccably tailored fit to more relaxed, oversized styles, reflecting a shift towards a more comfortable and versatile approach to menswear. This reflected a broader trend in fashion at the time, moving away from overly formal styles towards a more relaxed, yet sophisticated aesthetic.
Beyond the trench coat, the collection featured a range of outerwear pieces that perfectly captured the unpredictable British weather. From richly textured wool overcoats to practical yet stylish bomber jackets, each piece was designed with both functionality and fashion in mind. The colour palette for the menswear reflected the romantic mood of the collection, with muted earth tones and deep jewel tones dominating. These were interspersed with pops of brighter colours, such as vibrant reds and mustard yellows, adding a touch of unexpected energy to the otherwise understated elegance of the collection.
The tailoring within the menswear line was impeccable, showcasing Burberry's commitment to quality craftsmanship. The attention to detail was evident in every stitch, from the perfectly tailored trousers to the meticulously crafted shirts. The collection showcased a range of textures, from the smooth finish of fine wool to the rugged texture of heavier fabrics, adding depth and visual interest to the overall aesthetic. Even the accessories, such as scarves and gloves, were carefully considered, adding a final touch of sophistication to the complete look.
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